Inspired by my personal interest in the Spiderverse, I explored how a collaboration with Bingo! could translate a familiar pop-culture icon into a more engaging product experience. Finding the existing packaging visually underwhelming, I proposed an alternative direction that brought the characters' energy and appeal onto the shelf, with the potential to attract fans and create renewed consumer interest in the brand.

I aimed for my concept to explore packaging as more than a functional container, using visual storytelling and character recognition to make an everyday snack feel collectible, distinctive, and more appealing to its audience. I came up with three designs to show product variety.